positive effects of facebook

Social media is basically any website that allows any social interaction. Moreover, Social media is one of the most powerful ways of communication. More adults and teenagers are joining sites such as Facebook, Myspace, and Twitter to interact with friends, family, and even strangers. The introduction of social media has changed the world in many ways. It affects each individual in different ways. Facebook is one of the platforms that can be used as a very helpful tool in changing a person’s life to a better life as it will ease the communication with people and will benefit their personal and business life.

Facebook is probably the strongest social media website in the world. You will be able to communicate with parents, relatives, and friends on Facebook, and sometimes even in making new friends on. in addition to, it is an easy way to find a partner that shares similar passions and interests with social networks operated by over billions registered users as well as it benefits the students in school to contact each other. Additionally, Facebook helps in business life, for example, the Customer Interaction, as you will be able to sell or advertise goods or services, thereby increasing the chances of gaining money on the web, and if you use it in a professional way, you can also use Facebook ads and Supporters to promote your company, which allows you to target individuals of a particular ages, destination, and concerns (Yiga , 2017).

Some people claim that Facebook may leads to addiction, as Society today is full of people seating next to each other, not talking, but just staring at their phones and they are spending more time with their smart phones rather than the face to face communication which leads to distance between people and each other. Besides, people also claim that at work, there is reduced productivity because people are busy spending working hours perusing through social media pages. With too many distractions, they cannot fully concentrate on their tasks.  

Some people are arguing that Facebook leads to distance between people, and impacts negatively on the business life, however, a Jan. 2015 study published in the Journal of Applied Developmental Psychology that, college freshman should use social networking sites to build networks of new friends, feel socially integrated at their new schools, and reduce their risk of dropping out. Moreover, according to Parmelee (2018) 66% of social media users log on to learn about new products and services. And according to a 2015 study, it is found that 52% of consumers were influenced by Facebook when making both online and offline purchases.

To conclude, the technology is developing every day, but still social media is one of the powerful tools that benefits the public as well as it benefits the person, in addition, social media became a routine for every individual as it connects people to each other faster and easier, and no matter how far is the person you will always reach him through the power of social media. The positive impacts are much greater than the negative ones, so Facebook is considered to be an effective platform that do not only help in connecting people to each other, but also help in boosting any sort of business.

Esraa Ahmed

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